Digital
Media Agency
What we do
MODLife Media connects visionary companies to the heart and soul of the greatest demographic in history: Women at Midlife & Beyond. Only it’s no longer considered “Midlife” … it’s a MODLIFE! They are the first and only generation to have health and vitality, wisdom and life experience, and a pocketbook to match. They make the buying decisions for and control 80% of the nation’s disposable income. That’s $12 Trillion a year. That’s not a typo. Ignore them at your peril.
Campaign Creation
Have a marketing idea? Need one? We connect to the pulse of women 35+ and excel at creating content they want. Brainstorming with clients is our favorite pastime, but beware … we often get outside the box! Seeing them smile at the finished product ain’t bad either.
UX Strategy/Design
Don’t try to sell a Midlife woman an anti-aging cream with a 25-year-old model. If you want to sell to the most important consumer demographic on the planet, learn what they want to experience. From web design and branding to content creation, you need a modern message. We’ll help you with that.
Video Production
Video killed the radio star. Get content creation, A to Z production, and a marketing strategy. We do it all. Oh … and did we mention we do it better and more economically than any comparable commercial firm? Check out our work.
Focus Group Expertise
Only one way to find out what a Midlife & Beyond woman wants: Ask her. Our business evolved from listening to and servicing our core constituency. Our Forever Fierce: The Ageless Revolution Facebook Group is a highly engaged and enthusiastic focus audience. Ask Facebook. They sent their own research team for two days to figure out what the hell we do.
Event Planning and Execution
We know what women want to experience. From the hotel, speakers, marketing plan, to the execution of an event with the finest of design touches that makes a woman feel catered to and cared for … we’ve done it. We’ve changed women’s lives.
Our Team
Nothing you’ve read so far really matters. We can do what we do because we have a diverse, passionate, and devoted team that cares about excellence. Led by our Chief Exectutive Cat-alyst Catherine Grace O’Connell, we’ve been through a lot in life and bring our experiences, expertise, and energy to every project. We’re the Tribe with the Kind Vibe and there are No Mean Girls Allowed!
Generating New Ideas. Connecting to the heart of a woman.
Women in the World (Billions)
We've Reached
FFR Members
Fierce Hugs
Why we are different
Our Work
Faces of Fierce
We challenged award winning women’s branding photographer, Courtney Paige Ray, to shoot over 40 women in one weekend at FierceCon. We told her to bring out their personality, power, and beauty. So she did.
Forever Fierce Models in Jaclyn Jones USA Luxury Shoes
Total Height = 12 feet +
Total Age = 106
Total Weight = Yeah. Right.
BTS Chicy Blinders
La La Land Redux
When we had an idea for a talk show, we brought some of the top thought leaders in Midlife Blogging to LA and followed the footsteps of the movie La La Land. We also shot a fashion video … because we can.
Why Us?
“We know who our best customer is and so does MODLife Media. Their connection and ability to marshall and engage the Midlife demographic is surreal! My team attended a FierceCon event as a sponsor and left inspired!”
“I am founder and designer behind a luxury women’s footwear brand geared towards women who desire equal parts style, quality and comfort. We were overjoyed when we connected with MODLife Media, who helped our brand reach a niche audience while portraying a visual message of power and beauty. Catherine and her team have built a supportive and engaged community of women with genuine, individual connections – which can be hard to come by in a digital world!”