What we do
MODLife Media connects visionary companies to the heart and soul of the greatest demographic in history: Women at Midlife & Beyond. Only it’s no longer considered “Midlife” … it’s a MODLIFE! They are the first and only generation to have health and vitality, wisdom and life experience, and a pocketbook to match. They make the buying decisions for and control 80% of the nation’s disposable income. That’s $12 Trillion a year. Ignore them at your peril.
Don’t try to sell a Midlife woman an anti-aging cream with a 25-year-old model. If you want to sell to the most important consumer demographic on the planet, learn what they want to experience. From web design and branding to content creation, you need a modern message. We’ll help you with that.
Focus Group Expertise
Event Planning and Execution
Generating New Ideas. Connecting to the heart of a woman.
Women in the World (Billions)
Why we are different
Faces of Fierce
We challenged award winning women’s branding photographer, Courtney Paige Ray, to shoot over 40 women in one weekend at FierceCon. We told her to bring out their personality, power, and beauty. So she did.
Girlfriend Jeans Campaign
Quentin Tarantino never imagined we’d cast six Forever Fierce Women Bloggers in a “Reservoir Dogs” themed video. These gals rocked it. Eat your heart out Quentin.
Forever Fierce Models in Jaclyn Jones USA Luxury Shoes
Total Height = 12 feet +
Total Age = 106
Total Weight = Yeah. Right.
La La Land Redux
When we had an idea for a talk show, we brought some of the top thought leaders in Midlife Blogging to LA and followed the footsteps of the movie La La Land. We also shot a fashion video … because we can.
Talk Show Production
Remember La La Land. That led to our producing Forever Fierce with Catherine Grace O’Connell: the all video show is the definitive Voice for women at Midlife & Beyond. Here’s Facebook’s Global Head of Groups who came down from Menlo Park to guest on the show!
“We know who our best customer is and so does MODLife Media. Their connection and ability to marshall and engage the Midlife demographic is surreal! My team attended a FierceCon event as a sponsor and left inspired!”
“I am founder and designer behind a luxury women’s footwear brand geared towards women who desire equal parts style, quality and comfort. We were overjoyed when we connected with MODLife Media, who helped our brand reach a niche audience while portraying a visual message of power and beauty. Catherine and her team have built a supportive and engaged community of women with genuine, individual connections – which can be hard to come by in a digital world!”