What we do
MODlife Media, formerly Forever Fierce Media, connects visionary companies to the heart and soul of the greatest demographic in history: Women at Midlife & Beyond. They are the first and only generation to have health and vitality, wisdom and life experience, and a pocketbook to match. They make the buying decisions for and control 80% of the nation’s disposable income. That’s $12 Trillion a year. Ignore them at your peril.
Don’t try to sell a Midlife woman an anti-aging cream with a 25-year-old model. If you want to sell to the most important consumer demographic on the planet, learn what they want to experience. From web design and branding to content creation, you need a modern message. We’ll help you with that.
Focus Group Expertise
Only one way to find out what a Midlife & Beyond woman wants: Ask her. Our business evolved from listening to and servicing our core constituency. Our Forever Fierce: Midlife Matters Facebook Group is a highly engaged and enthusiastic focus audience. Ask Facebook. They sent their own research team for two days to figure out what the hell we do.
Event Planning and Execution
Generating New Ideas. Connecting to the heart of a woman.
No one will notice one Midlife woman walking down the street. You won’t miss a million of them and they are on their way. We don’t listen to what we were told by society about who we should be. “Invisible” does not apply. We’re here to inspire women to “Rewire, Reinvent, and BE RELEVANT!”
Women in the World (Billions)
Midlife Matters Members
Why we are different
Faces of Fierce
We challenged award winning women’s branding photographer, Courtney Paige Ray, to shoot over 40 women in one weekend at FierceCon. We told her to bring out their personality, power, and beauty. So she did.
Girlfriend Jeans Campaign
Quentin Tarantino never imagined we’d cast six Forever Fierce Women Bloggers in a “Reservoir Dogs” themed video. These gals rocked it. Eat your heart out Quentin.
MODlife Models in Jaclyn Jones USA Luxury Shoes
Total Height = 12 feet +
Total Age = 106
Total Weight = Yeah. Right.
La La Land Redux
When we had an idea for a talk show, we brought some of the top thought leaders in Midlife Blogging to LA and followed the footsteps of the movie La La Land. We also shot a fashion video … because we can.
Talk Show Production
Remember La La Land? That led to our producing Mastering Modern Midlife with Catherine Grace O’Connell: the all video show is the definitive Voice for women at Midlife & Beyond. Who kicked off Season 3 in 2021? The iconic Joan Lunden!
“I am founder and designer behind a luxury women’s footwear brand geared towards women who desire equal parts style, quality and comfort. We were overjoyed when we connected with Forever Fierce Media, who helped our brand reach a niche audience while portraying a visual message of power and beauty. Catherine and her team have built a supportive and engaged community of women with genuine, individual connections – which can be hard to come by in a digital world!”